Students can use this reference tool to stay sharp and make the grade in the required (core) marketing course, while professionals, entrepreneurs and corporate players can keep concepts and details handy in the busy working world. This big-picture view of marketing’s most important core concepts includes the details behind those concepts in clear, concise and easy to review sections. Expertly written and designed to offer more answers per page than any source available, in 6 laminated pages you can quickly review to boost that test score or refresh your memory. Non-marketing majors in business will find this guide extremely useful dealing with marketing discussions and marketing teams to get the most out of any company marketing endeavor.
6 page laminated guide includes:
Core Concepts
Marketing Perspectives
Key Marketing Perspectives to Guide Marketers
The Marketing Environment
The Role of Marketing
Cross-Cultural Marketing
Target Markets
Market Segmentation
Products
Goods, Services
Total Product, Consumer Products
Organizational or Industrial Products
Product Development & the Product Life Cycle (PLC)
Branding
Product Mix Strategies
Communications in Marketing
Personal Selling
Managing the Sales Force
Advertising, Advertising Techniques
Sales Promotion
Public Relations
Social Media & Online Content
Online Content
Big Data & Social Media Analytics
Opinion Leaders & Social Media Influencers
Distribution: Channels & Logistics
Channel of Distribution
Retailing, Wholesaling or Wholesale Trade
Marketing Logistics Management: Physical Distribution
Consumer Privacy & Security
Purchasing Decisions
Commercial & Industrial Market Purchase
Market & Consumer Purchase
The Adoption Process
Marketing Research & Decision Making
Marketing Research Process
Types of Research, Sources of Data
Price Determination
Pricing Objectives
Pricing Methods in Practice
Nonprofit Marketing